Creating a social media account is only a start. It is not the be-all-and-end-all of a social media strategy. What you do with these accounts is the more important aspect of the said strategy. Wringing out the best advantages you can get of these accounts will do so much for your business.
How does social media help your business
Everywhere you look today, you will see people hunkered down over their mobile phones or tablets. Some practically seem to live in the web with the amount of time and energy they devote on these social networks.
We spend more time looking at those slabs of glass we lug around wherever we go than the actual surroundings we are in. This is the reason why online marketers find it productive to take advertising to the web and more specifically into social media. But, do you actually have a clear idea what social media can do for your business?
1. Social media humanizes your business
Your business becomes more tangible and reachable for the public because of your social media profiles. Not only will your customers get the chance to give you feedback, but followers and potential leads will get to have a feel for you and your business before they decide to be customers.
It humanizes your business by being an avenue where you can reach out to people and vice versa. Through their feedbacks you will see where you have gone wrong and what you have done right with regard to your products and the customer satisfaction they provide.
2. Social media fosters engagement and builds relationship for your business
Your social media account becomes responsible not only for marketing your company and its products, but it can also build bridges between you and your buying public. It gives you a way to banter with your followers, answer questions from potential clients, and give solutions to customer-related problems. These are the ways that it helps you build relationship with your public.
3. Social media helps turn your followers and visitors into possible leads
Fostering relationship with the public through social media makes you reachable and approachable in their eyes. Plus, the trust you build through open communication with the people helps develop your credibility as a brand. This will convince them to buy your products or patronize your business.
How to make social media more effective for your business
1. Focus – create realistic, measurable, attainable, and time-based goals
Always have a clear objective in mind when it comes to your social media strategy. Ask yourself, what goals you want to achieve. Are they measurable? Are they realistic enough to be achieved?
Pattern your goals to what your business does and what you can foresee as attainable for you. Set a timetable for when you want each of these goals to be met, then work towards achieving them at their own time. Trying to accomplish everything at once is bound to make this strategy fail. Your actions will be more hurried and sloppy, and not be thoroughly thought out as they should be. Making the timetable will also help to make monitoring and measuring out your indicators for a successful campaign all the easier.
2. Make customer satisfaction a priority
What do your customers want? How was their experience with regard to your business? These are the kinds of questions you should always keep in mind while making decisions for your business that might directly affect your clientele. Knowing what keeps your customers satisfied ensures the longevity of your business. You must see that making the effort to cater to their contentment is not a great sacrifice for you. Rather, it is a worthwhile undertaking that will benefit you as a business owner in the long run.
3. It’s never too late to go mobile
Admittedly, we all do a lot of our web browsing, social media posting and monitoring, and even shopping using our mobile gadgets. So, it is only fitting that business owners take advantage of the responsive web design for their websites or webpages. This way your business could be where the action is. By designing your website to adapt to all kinds of gadget viewing, you show how forward-thinking you are as a business owner and that you are willing to let your business keep up with the times for the benefit of your online visitors. You send a message that their user experience, as well as their satisfaction, is at the forefront of your concerns.
4. Use a single tool for publishing and monitoring
Are you familiar with Hootsuite? It is a social media publishing and monitoring tool which can help you have an easier experience in handling your social media account. It even has a free option that you can choose if you are on a tight budget.
What you can do with them is to schedule your posts for all your social media platforms. This way you don’t have to do it daily for every platform. Your updates will go live on all your platforms simultaneously.
5. Know that shopping and paying are now possible in social media
Facebook and Twitter now have buy buttons so that users can buy products without leaving the social network itself. Facebook also seems to have a hidden payment feature in its Messenger app, while Snapchat has launched a money transfer system they are calling Snapcash, which works simply by typing in a “$” sign into your chat box, with a corresponding amount then clicking on the “Send” button. This kind of innovations in the social media platform’s features can really revolutionize your business. The integration of e-commerce into social media means that people can buy directly from the ads you post on your account, and maybe pay through it later on. This can mark a new milestone in your online marketing strategy.